Enhancing Engagement in Higher Education

2 Pages

This ebook outlines how universities can use customer engagement strategies to improve student recruitment, retention, and alumni relations. It details five key stages—awareness and enrollment, campus life, retention and support, alumni engagement, and feedback loops—with specific tactics like personalized onboarding, proactive support, and automated communication. The second page visual highlights Braze’s role in multichannel messaging, behavioral analytics, segmentation, and event tracking to foster community and lifelong learning among students and alumni.

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Enhancing Engagement in Higher Education

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