Report

The 2025 Retail Customer Engagement Report

The 2025 Retail Customer Engagement Report

Pages 20 Pages

This forward-looking analysis identifies five trends shaping retail engagement in 2025: real-time personalization, AI adoption, omnichannel unification, ethical data use, and retention over acquisition. Retailers using Braze’s unified data approach report 6.5× more purchases per user. Charts show top-performing “Ace” brands adopting automation and AI for predictive recommendations, resulting in higher revenue per user and better lifetime value. The report calls for agile, insight-driven engagement models to thrive in the evolving retail landscape.

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