The State of Customer Engagement in Australia and New Zealand

13 Pages

This Braze regional report analyzes how ANZ brands perform across engagement maturity, collaboration, and technology adoption. It reveals that 88% of marketers link customer engagement to revenue, yet only 41% have real-time data activation. “Ace” brands—those with integrated data and cross-functional collaboration—achieve 73% higher retention and 3.4× purchase frequency. Case studies show how Braze enables richer segmentation, automated orchestration, and AI personalization to strengthen loyalty in a post-privacy era.

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The State of Customer Engagement in Australia and New Zealand

The State of Customer Engagement in Australia and New Zealand

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