This Braze regional report analyzes how ANZ brands perform across engagement maturity, collaboration, and technology adoption. It reveals that 88% of marketers link customer engagement to revenue, yet only 41% have real-time data activation. “Ace” brands—those with integrated data and cross-functional collaboration—achieve 73% higher retention and 3.4× purchase frequency. Case studies show how Braze enables richer segmentation, automated orchestration, and AI personalization to strengthen loyalty in a post-privacy era.

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