The CXM Talent Process emphasizes digital immersion to source, hire, and retain the best talent while fostering a culture of learning, collaboration, and wellbeing. It begins with attracting talent through social branding and campaigns, followed by accelerating recruitment with digital, automated, and video-driven screening and hiring. Assimilation and onboarding are role-based and workflow-driven, ensuring smooth integration. Continuous learning is supported through bite-sized content, eLearning, simulations, gamification, and mentoring, while employees are engaged through cultural integration, recognition, wellness initiatives, and AI-driven care. This approach strengthens differentiation by empowering people and driving growth.

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