Businessolver’s Activation Paths is a personalization solution within Benefitsolver that boosts employee awareness and engagement with benefits programs through omni-channel promotion including mobile, AI, email, service center, and portal. A CX team manages setup and communications to drive activation across diverse programs like telemedicine, diabetes management, mental health, and financial wellness. Employers gain quarterly reports with metrics, ROI analysis, engagement tracking, and channel insights. Two types are offered: Standard Paths using eligibility and demographics, and Claims-Based Paths leveraging claims data. Results show 85% of employees want personalized messaging and 25% web traffic increases from nudges.

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