The Case for a Personalized Employee Benefits Experience argues that personalization is essential, not optional, in benefits strategy. With 84% of employees confused about benefits yet 80% confident when the experience is personalized, technology and AI play a key role in engagement. Tools like best match enrollment, AI assistants, mobile apps, provider guidance, and year-round personalized communication simplify complex decisions and drive measurable ROI. Results include higher satisfaction, increased activation, reduced costs, and stronger retention. By uniting empathy, automation, and omni-channel communication, employers can deliver benefits that meet employees’ needs in real time.

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