The 2023 Benefits Insights Special Report shows that 85% of employees are confused by their benefits, yet personalization and technology can bridge the gap from selection to activation. Tools like Sofia and the MyChoice Recommendation Engine triple right-fit plan elections, improve engagement, and save employers $400 million annually through HR efficiency gains. Employees engage more when communication is omnichannel, with 97% preferring email and 34% opting into texts. Year-round personalized support, intuitive UX, and real-time decision guidance reduce confusion, increase utilization, and create measurable ROI for employers.

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