Tealium’s 2021 Asia report highlights that rapid digital transformation and challenges like budget cuts and the decline of third-party cookies have pushed retailers to rethink customer engagement strategies. With online shopping becoming a primary channel and in-store experiences evolving through technologies like AR and automation, retail success now depends on delivering seamless, personalized experiences. Tealium’s Customer Data Platform (CDP) enables retailers to unify fragmented first-party data from multiple channels in real time. This unified data foundation empowers brands to engage customers with relevant, timely messages, enhancing loyalty and driving growth in Asia's dynamic retail landscape.

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