Tealium’s 2021 Australia and New Zealand Retail Readiness report highlights how customer engagement is now essential for retail success amid rapid industry shifts. With massive budget cuts and the decline of third-party cookies, retailers had to quickly overhaul digital strategies. Online shopping has become a primary channel for essentials, while in-store experiences evolve with automation and AR technologies. Tealium’s Customer Data Platform (CDP) unifies fragmented first-party data in real-time across channels, enabling personalized, seamless shopping experiences. Its extensive integrations and real-time analytics empower retailers to meet changing customer expectations, boost loyalty, and drive growth in a hybrid shopping landscape.

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