This report compiles insights from APAC marketing and CX leaders—including executives from Foodpanda, Robinhood, MoneySmart, and Noc Noc—on blending creativity, data, and AI to improve engagement. It stresses “interactions over interruptions,” advocating for human-centric personalization using real-time data. Sections like “Crossing the Chasm in Customer Engagement” and “Using Generative AI for Hyper-Personalization” discuss how brands are pivoting from campaign-based to lifecycle marketing. The conclusion highlights agile collaboration between marketing and product teams as key to adapting to fast-evolving consumer behaviors and technologies.

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