India’s retail sector thrives on a vast population, rising digital literacy, and economic growth, transforming retail spaces into experiential hubs. Despite growth, challenges like underperforming malls demand strategic recalibration. Smaller cities now mirror metro consumption patterns, offering potential for organized retail. The "Think India Think Retail 2024" report analyzes 29 cities, 340 shopping centers, and 58 high streets, revealing trends like Tier 2 city growth and the resurgence of indigenous and international brands. High streets outperform malls in revenue per square meter, highlighting format dynamics. This report guides stakeholders in navigating India’s evolving retail landscape.

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