The January 2022 Aite-Novarica Group report on U.S. Prepaid Cards presents insights from both consumers and program managers, analyzing ownership rates, spending patterns, and demographic trends. It examines open-loop prepaid card segments, generational usage differences, and links to other bank products. The study explores new use cases, the importance of responsive program partners, specialized capabilities, and card design value. It notes that the term “prepaid” is sometimes avoided for branding purposes. Findings emphasize aligning product features and partnerships to meet evolving consumer preferences and drive market growth.

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