This report highlights the pivotal trends that have defined 2024 as we’ve seen revenue performance begin to rebound. One of the most prominent shifts has been the acceleration of digital transformation efforts, which now permeate nearly every layer of the revenue engine. New insights and automation powered by AI are helping companies understand and better serve their customers while optimizing their go-to-market strategies with a new level of precision. With these new capabilities, organizations will rethink their path from growth-at-all-costs to one of sustainability. As a result, go-to-market efficiency will emerge as a guiding principle separating truly best-in-class teams from their peers.

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