The Gulf’s consumer and retail sectors are evolving with price-sensitive, digitally savvy, and socially responsible consumers. Companies must adapt by focusing on two key strategies: expanding into new business areas and adopting personalized marketing. As e-commerce surges, especially in Saudi Arabia and the UAE, personalization can boost revenue by 10-15% through targeted campaigns. Businesses are also urged to explore adjacencies like digital services or plant-based products to diversify revenue. Success in this dynamic market depends on leveraging consumer data for informed decision-making and strategic growth.

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