Consumer Products (CP) companies are increasingly embracing sustainability and circular practices, driven by regulations, consumer demands, and the pursuit of efficiency. Chief Sustainability Officers (CSOs) are being appointed, reflecting a shift towards integrating sustainability into business operations. Regulations like Extended Producer Responsibility (EPR) and consumer demands are prompting CP companies to collect relevant data and adopt analytics tools. Embracing circularity and prioritizing sustainable data management are crucial steps for CP organizations to continue their sustainability journey.

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