The report outlines the five levels of analytics maturity, showing how embedding analytics within applications transforms user experience and creates product differentiation. At Level 0, standalone analytics exist separately, creating friction. Level 1 offers bolt-on access with single sign-on, but users still switch between apps. Level 2 integrates dashboards and data tools inline with the primary application, reducing disruption. Level 3 infuses analytics directly into workflows, enabling real-time actions and deeper contextual use. Level 4 adds predictive analytics and AI, driving foresight and empowering innovation. Advanced embedding not only boosts adoption and satisfaction but also supports premium pricing and long-term competitiveness.

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