The 2024 Embedded Analytics Insights report explores how development teams balance building vs. buying analytics solutions and the strategic tradeoffs involved. Builders seek customization and flexibility, often for external users, but face high costs, long development cycles, and ongoing maintenance burdens, with 17% regretting their decision. Buyers prioritize regulatory compliance, ease of implementation, and security, focusing on internal users, with 20% reconsidering due to limited customization. Across both groups, top challenges include data privacy, skills shortages, and rising costs, with $115,856 per developer annually dedicated to analytics upkeep. Generative AI, predictive analytics, and data security dominate future priorities, highlighting the need for trusted, customizable,

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