A 2024 survey of over 300 IT leaders by Hanover Research and insightsoftware reveals that builders favor custom solutions for specific needs and external users, while buyers, often ISVs, target internal business users. Security and compliance are top concerns for switching. Key desired capabilities include data preparation tools, customizable dashboards, interactivity, self-service, and error-free reporting. Major pressures are data privacy, demand growth, cloud migration, budget cuts, and skills shortages. Trends like generative AI, predictive analytics, and personalized insights dominate, with high costs and time spent maintaining analytics.

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