The Guide to Marketing Maturity: 3 Levels of PersonalizationPersonalization is touted as one of the core tenets of cross-channel marketing, and for good reason. Studies show that 91% of consumers are willing to buy from brands that offer relevant recommendations . And companies that provide an emotional connection with customers outperform their competitors by 85%. What’s more, 72% of consumers say they only engage with personalized messages, further reinforcing the need for brands to deviate from the “spray and pray” approach to marketing. As a B2C marketer, your goal is to establish a 1:1 connection with your audience throughout the lifecycle. To get there, you must understand the foundation of personalization, broken down into three levels. Introduction In this guide, we’ll

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