The 2021 Digital Transformation in Manufacturing report highlights how Covid-19 accelerated the shift to digital, forcing manufacturers to embrace D2C, value-added services, and B2C-like personalization. While digital channels and mobile engagement surged, only 4% of companies tailor experiences dynamically with machine learning, and 50% distrust their data’s reliability. Integrated martech stacks are rare, yet crucial, with top performers excelling in personalization and CX. Key investments include customer data platforms, ecommerce platforms, IoT, and AI-driven analytics. Case studies from Acura, Hearts on Fire, Caleres, and Carlisle show digital adoption boosts conversions, revenue, and engagement.

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