Case Study

PMI Uses AI-Powered Relevance to Fuel Digital Transformation

PMI Uses AI-Powered Relevance to Fuel Digital Transformation

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The Project Management Institute (PMI), serving millions of changemakers in 200+ countries, used Coveo to power its digital transformation by replacing a legacy search system that lacked scalability and insight. With 500,000 monthly searches across seven hubs, PMI implemented AI-driven features like Automatic Relevance Tuning, which now powers 76% of clicks. Search analytics revealed and reduced content gaps by over 80%, while CTR on the Learning Library rose to 38%. By unifying content discovery, PMI improved personalization, multilingual support, and user engagement. Going forward, PMI plans to deepen machine learning use for seamless, membership-level experiences.

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