The 2022 eBook Winning at Customer Acquisition in the Digital Shopping Age reveals that most shoppers now start their journeys on Google or Amazon, leaving retailers struggling to attract traffic. While new customer acquisition is the top priority, “Retail Winners” also focus on site stickiness and loyalty by streamlining discovery and checkout experiences. Key opportunities include personalization, product recommendations, rich content, and AI/ML for relevance. Barriers remain, such as outdated platforms, siloed data, and lack of innovation resources. Success depends on building a single customer view, experimenting with new technologies, and delivering fast, relevant, and differentiated shopping journeys.

Join for free to read