To stay competitive in the digital transformation era, brands must evolve channel rewards from transaction-based to behavior-based incentives. Points-based programs effectively drive engagement by rewarding actions throughout the buyer’s journey—like training, lead management, and portal use. Aligning incentives with partner business models and sales processes is key. Programs should mix individual, team, and company-level rewards, offer diverse redemption options, and reflect regional preferences. Recognition elements like leaderboards amplify motivation. When integrated into a broader strategy, these programs boost partner loyalty and accelerate digital sales alignment.

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