Case Study

Brewing a New Era of Experience-First Commerce

Brewing a New Era of Experience-First Commerce

Pages 10 Pages

Nespresso Oceania partnered with Coveo to transform its digital commerce into personalized, experience-first journeys. Previously limited by lack of search, manual merchandising, and poor visibility into customer intent, Nespresso adopted Coveo’s AI-driven search, recommendations, and insights to deliver seamless discovery and relevant product suggestions. Results included a 182% rise in search use, 30% higher average order value from recommendations, and improved conversions. The platform now anticipates customer intent, reduces friction, and inspires discovery. Looking ahead, Nespresso plans to use generative AI search and advanced merchandising tools to deepen engagement, drive revenue, and deliver boutique-like digital experiences.

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