In the Middle East, consumer trust heavily depends on the protection of personal data, with over half of consumers citing it as the top reason for trusting a brand. Retailers face high expectations for speed, convenience, knowledgeable help, and friendly service, especially during peak e-commerce seasons influenced by leaders like Amazon. To succeed, retailers must embrace digital transformation with omni-channel strategies, AI-driven personalization, and seamless mobile commerce, addressing both traditional shopping preferences and modern digital demands. This approach boosts customer loyalty and drives retail marketing success in the region’s rapidly evolving market.

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