The State of Customer Engagement in South Korea

12 Pages

This regional Braze report analyzes how South Korean brands engage customers amid economic and technological challenges. It identifies gaps in data agility—53% lack tech for data action—and inconsistent omnichannel experiences. “Ace” brands using integrated data platforms achieve 59% higher engagement and 74% more purchases per user. The report recommends improving data activation, adopting AI for creativity, and using tools like Braze Audience Sync to unify campaigns and boost ROI.

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