Report

The State of Cold Calling in 2025

The State of Cold Calling in 2025

Pages 27 Pages

This report by Cognism analyzes global cold calling trends based on data from WHAM. It reveals a drop in average success rates to 2.3%, highlights optimal call times and objections, and emphasizes personalization, regional adaptation, and intent-driven outreach. Cognism reports above-average results (6.7%) using tighter ICPs, mobile-first strategies, and quality-focused incentives—positioning cold calling as a relationship-building tool aligned with demand generation and evolving buyer behavior.

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