Cold calling remains a vital sales strategy, with 69% of buyers accepting calls from new providers. Top sellers spend about 6 hours weekly researching prospects and typically need 8 calls to reach them. Success hinges on mastering a quick, clear pitch, asking open-ended questions, and maintaining a 55:45 talk-to-listen ratio. Key tips include smiling while talking, avoiding robotic scripts, and strategically timing calls, especially before or after business hours. Avoid common mistakes like over-apologizing and failing to tailor conversations, and use technology to enhance efficiency and track trigger events.

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