The stats prove it: 51% of company decision-makers say they would rather hear from sales reps via the phone than any other channel.There’s no doubt that 2020 was a tough year for the cold caller, with international lockdowns and much of the global economy shutting up shop. But with extraordinary innovation and drive, hard-working SDRs have breathed new life into what was fast becoming an old-fashioned concept in a technology-focused era.We asked our SDRs for their latest and greatest cold calling tips - then we put them all together to make this guide. We’re sure it’ll help your SDRs perfect their skills, become cold calling champions and fire up your leads for a hot and toasty revenue-driven year. To start, you need to ask yourself: “how do my SDRs stack up against the greats?”

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