The guide on cold calling emphasizes the importance of preparation, energy, and persistence. Cold calling involves reaching out to prospects who aren’t expecting your call, requiring you to build trust quickly. Effective cold calls include a strong introduction, a reason for the call, qualification, and a clear ask. The guide suggests using open-ended questions to create engagement and avoiding the temptation to sell during the call. Handling objections, leaving voicemails, and utilizing social selling are crucial tactics. Successful cold calls last about 7.5 minutes, with reps asking engaging questions to keep prospects on the line.

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