Zebra’s 2023 Global Shopper Study highlights how future retail success depends on technology integration, inventory visibility, a resilient supply chain, and environmental sustainability. Retailers face challenges like supply chain disruptions and rising costs due to global events and socioeconomic tensions. Empowering associates with the right tools and training is essential to delivering seamless omnichannel experiences. The report emphasizes strategic pillars—including adaptability and innovation—that drive retail excellence and help businesses navigate evolving market dynamics while meeting modern consumer expectations.

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