This ebook explores how to master product-led growth by using data-driven strategies to drive adoption, retention, and expansion. It explains that PLG relies on the product itself as the main driver of acquisition and growth, requiring seamless onboarding, personalized engagement, and continuous value delivery. Key practices include measuring user behavior, guiding customers with in-app experiences, and identifying signals that predict churn or expansion opportunities. The framework emphasizes aligning product, marketing, and customer success teams around customer outcomes. By combining analytics with automation, businesses can scale efficiently while creating products users love .

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