The Product-Led Success Professional’s Handbook explains how companies can drive growth by making the product itself the engine for acquisition, adoption, retention, and expansion. It contrasts the sales- and marketing-led eras with today’s product-led approach, where trials, intuitive experiences, and data-driven decisions guide users to value quickly. Core practices include value-based pricing, frictionless onboarding, progressive adoption, and retention through NPS feedback and advocacy. It highlights experimentation, analytics, and in-app messaging as critical tools, showing that scalable growth comes from aligning business success with customer outcomes.

Join for free to read