The "GenAI Imperative for Telco B2B Sales Teams" outlines how generative and predictive AI can transform telecommunications B2B sales by automating tasks and enhancing productivity. AI can significantly increase EBITDA by driving growth and efficiency. Key success factors include transforming processes and people, optimizing the technology stack, and leveraging advanced technologies. The report emphasizes embedding AI into workflows to enhance customer and employee experiences. BCG and Salesforce provide frameworks for AI-driven strategies, highlighting the importance of secure AI architecture to maximize value and mitigate risks.

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