GenAI is transforming software development, but most companies see only partial benefits due to limited adoption, outdated systems, and unclear ROI. BCG urges leaders to go beyond deploying code tools and instead embed AI into core engineering strategies—modernizing platforms, upskilling teams, and redesigning workflows. Only 20% of firms have wide GenAI adoption; challenges include tool churn, trust issues, and resistance to change. Real impact comes from a holistic transformation across five areas: ways of working, tech stack, org structure, talent, and continuous improvement. With the right roadmap, GenAI can double engineering productivity and reshape team structures.

Join for free to read