Generative AI (GenAI) promises to revolutionize B2B sales by enhancing customer engagement, streamlining sales, and accelerating back-office tasks. BCG's framework leverages GenAI to transform go-to-market functions, emphasizing early benefits through task automation and sales augmentation. By identifying high-value applications, fostering innovation, and envisioning a GenAI-driven future, organizations can navigate towards AI maturity, overcoming adoption challenges. Success hinges on embracing change, reskilling, and aligning GenAI with business transformation goals to fully exploit its potential for scalable, efficient sales operations.

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