The 2024 Digital Marketing Benchmark Report reveals key trends: social media leads in ROI (38.5%) and budget share (39.5%), while SEO ranks highest for cost-effectiveness. Video is the most engaging content type (55.1%), with TikTok becoming the top platform. AI adoption is surging—used for content creation, personalization, and performance marketing. Major challenges include tech adaptation, data privacy, and skill shortages. Despite hurdles, 52.6% expect increased social media reliance. Companies using analytics tools and personalization at scale are best positioned for growth in a data-driven, AI-powered future.

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