THE IMPACT OF AI ON MARKETING: FROM ALGORITHMS TO ARTISTRY

158 Pages

AI's impact on marketing is profound, revolutionizing how brands communicate. Ogilvy's report delves into this transformative era, exploring generative AI, VR, AI influencers, and ethical concerns. Highlighting AI's dual potential as a boon or Pandora's box, it underscores AI's enduring presence and exponential productivity benefits. With a focus on leveraging AI for impactful brand communication, Ogilvy champions informed exploration to harness AI's full potential responsibly.

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THE IMPACT OF AI ON MARKETING: FROM ALGORITHMS TO ARTISTRY

THE IMPACT OF AI ON MARKETING: FROM ALGORITHMS TO ARTISTRY

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