The Sales Enablement Influencers Outlook highlights how sales enablement has become a must-have in a post-COVID world, with adoption rising 343% in five years. Experts stress that reps only get 5% of a buyer’s time, yet 82% of B2B decision-makers feel they are unprepared, underscoring the need for stronger training, tools, and processes. Key challenges include overlooked prospecting, lack of cross-functional alignment, poor coaching, and overreliance on tools. Trends point to spaced and workflow-based training, strategic enablement charters, capturing knowledge from top performers, and making learning a culture. Effective enablement now requires strategy, collaboration, and measurable impact.

Join for free to read