BONUS: 10 TIPS FOR SELLING IN AN UNCERTAIN ECONOMY THE TOP-PERFORMING SELLER | 2 © RAIN Group Top Sales and Enablement Challenges and Priorities and How to Address Them. The RAIN Group Center for Sales Research’ recent global study of more than 300 sales, enablement, and company leaders identified the top sales and enablement challenges facing sales organizations and their priorities for the coming year. Not surprisingly, the top sales priorities are largely geared toward tackling the top challenges and revolve around the common themes of value, productivity, account growth, pipeline, and talent.

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