The CloudShare Research Report 2022 shows how B2B software companies increasingly rely on virtual experiences for sales and customer training. Demand for digital engagement surged after COVID-19, with a 368% rise in virtual POC environments and a 311% increase in user activity. Self-paced learning grew 365% in 2021 while VILT declined 16%, reflecting a shift toward scalable, flexible training models. Multiple instructors boosted attendance by 53% and completion by 20%, while in-app video conferencing lifted completion rates to 67%. Overall, training users rose 17% from 2020 to 2021, with two-thirds of companies increasing training investments to drive engagement, retention, and renewals.

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