Guide

SALES ENABLEMENT WORKBOOK

SALES ENABLEMENT WORKBOOK

Pages 42 Pages

"Sales Enablement Strategy Guide by HubSpot Academy" focuses on the concept of sales enablement, offering a framework for aligning marketing and sales teams to improve revenue generation. It covers strategies such as creating buyer personas, designing lead qualification frameworks, using content to empower sales teams, and implementing a service-level agreement (SLA) between marketing and sales.

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