The Tinuiti Q3 2024 Digital Ads Benchmark Report highlights slowing growth on major platforms like Google and Facebook, with Amazon standing out for its strong performance during Prime Day. Instagram Reels saw a significant rise in ad impressions, while Google Shopping and Performance Max campaigns grew steadily. CPCs increased across platforms, with Amazon, YouTube, and Google all experiencing price hikes, while TikTok, Pinterest, and Snapchat saw growth despite slower CPM increases.

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