The Q2 2023 Digital Ads Benchmark Report highlights accelerating ad spend growth across major digital platforms, including Google, Meta (Facebook and Instagram), and Amazon. Instagram leads in growth, benefiting from lower inflation and a robust economic outlook. Facebook shows positive growth for the first time in four quarters, with both platforms benefiting from new ad inventory like Reels. Google's search ad spending increased by 11%, with Performance Max campaigns drawing substantial inventory and performing well. YouTube also sees positive spending growth. Amazon's Sponsored Products continue to grow, though at a slower rate, while Sponsored Brands and Sponsored Display see varied results.

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