Marketers are leading in GenAI adoption, with 75% already using it and 63% leveraging it daily. Benefits include enhanced personalization (92%), customer satisfaction (89%), and data processing (88%). Yet most marketers lack deep understanding of GenAI’s capabilities and face challenges proving ROI and securing governance. Key concerns are data privacy (61%), security (61%), and regulatory compliance. Only 7% have strong governance frameworks. As GenAI adoption grows, marketers are urged to evolve from basic use cases to advanced applications, underpinned by robust data, ethical oversight, and cross-functional collaboration.

Join for free to read