Drowning in Data or Diving Into Opportunity? Ensighten eBook January 2017 The marketer’s guide to complying with GDPR and understanding its benefits2 But the new rules are about much more than avoiding fines. Customer trust and advocacy are core to any brand today and so the challenge of compliance should be seen as a positive step towards stronger relationships with customers. This toolkit is intended to aid marketers in understanding their role in compliance, as well as the benefits. It includes an overview of the importance of tag management in GDPR compliance - a critical and simple step towards compliance. Through following these suggestions, marketers can create a solid foundation for a better, more trusted relationship with their customers, as well as remain compliant. I

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