The "State of Influencer Marketing 2021" report by Linqia highlights the evolution of influencer marketing as a sophisticated strategy, with a focus on enterprise marketers at companies with over $1B revenue. Influencer marketing now spans multiple platforms like TikTok, alongside Instagram and Facebook. Despite success, measuring ROI remains a top concern. Budgets for influencer marketing are increasing, with 71% of enterprise marketers planning to spend more in 2021. Micro-influencers are favored, and the use of vertical video and shoppability features is growing. Linqia offers a unique ROI guarantee to address marketers' concerns about measurement.

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