The CB Insights report on corporate strategy and generative AI adoption reveals that although genAI is a top priority for 94% of strategy leaders, only 32% have deployed it. Security, internal priorities, and regulation are the main barriers. Success is tied to focusing on customer-facing apps like service and marketing, clear ROI, and external partnerships—85% prefer vendors over in-house builds due to expertise and risk management. Operations and finance are the next frontier, with pilots targeting automation and compliance. Effective adoption blends measured scaling, vendor selection rigor, and cross-functional collaboration.

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