How today’s businesses use generative AI to achieve fast, efficient, and measurable results. This eBook is written for executives and technology professionals interested in unlocking business value and gaining competitive advantages with generative AI. The rapid emergence of generative artificial intelligence (AI) applications has brought us to an inflection point in the widespread adoption of AI. As generative AI continues to capture attention and imagination, the technology is proving transformative across all lines of business—including engineering, marketing, customer service, finance, sales, and more. For organizations across virtually every industry, the race to unlock the business value and competitive advantages of generative AI has become.

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