Companies with strong innovation cultures are leading in deploying generative AI to drive growth. These innovators excel at using AI for product development, customer engagement, and operational efficiency, often achieving significant advantages over competitors. They invest more in R&D and digital technologies, focusing on speed, granularity, and integration. Successful companies use generative AI to enhance innovation by asking the right questions, building proprietary data, and embracing iterative learning. Key factors include cross-functional teams, managing risks, and leveraging AI to scale new ideas and products efficiently.

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